ENJOY

MOTHER BOOK {awesome pregnancy diary advert}

Kishokai “Mother Book” is a book that takes expectant mothers through the 40 weeks of their pregnancy.

It has been created  by Dentsu Nagoya to promote the pharma company’s Bell-Net Obstetrics product.

cuteandkids-mother-book-pregnancy-diary

The bump inside the book seems to physically grow as the mothers themselves grow and turn the pages. The campaign encourages mothers to write their personal feelings on each page as the pregnancy progresses and consider the book a gift to their children.

cuteandkids-mother-book-pregnancy-diary-advert

+ info: MOTHER BOOK

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