PETIT BATEAU – A FACTORY OF FUN AND CREATIVITY
The other day my phone decided that it was enough! Enough of pictures, screenshots and videos from someone that uses her phone as a small mobile office.
This Spring Campaign celebrates kids’ creativity by featuring them dressing amazing costumes made of cardboard. Have we already told you that we love cardboard and his thousand of lives?
Colorful crabs, funny pirates, little robots, monkeys, rockets. All characters coming from a little one’s drawing or even from their wildest dreams.
The second campaign is from the end of last year and it shows ‘how clothes are made’ at Petit Bateau or at least how their best customers, the children, would prefer it to be.
“The ways brands tend to represent kids are often very uniform: either they’re portrayed as fashion victims or as too ‘perfect’ and well behaved,” says BETC president and executive creative director Rémi Babinet. “Petit Bateau knows that the kids that parents dream of are in reality far from perfect: it’s kids who let their imagination run free, who break the rules and shape themselves beyond norms.”
Petit Bateu, certainly for serious Kids.