Let’s go to the shopping mall with InKids!
Today we show a good example that shopping centers can also have very pleasant spaces for children. Welcome to InKids with Linefriends Playground!
One of the most important facts in Cute&Kids is that we are a team. We love to share with you everything we like. But we also love to discover great projects for the other members of the team! And today’s post is one of these!
IinKids with Linefriends is an 880 square-metre children’s indoor playground located inside a luxury shopping mall in Beijing. The shopping centre has launched several cross-brand projects that focus on sports and parenting. InKids with Linefriends Playground is one of the latter.
The main topic of the space is forest and ocean. Inspired by a track of a bouncing ball, the design team used curves and arches to create vivid and lovely forms. To achieve a combination of a clean, but happy place for kids, a significant focus was on the colour and material selection. White, massive elements are put in contrast with bright and strong colours to create an appealing effect.
The white areas are put in combination with a high-end wood flooring and pure cotton toys, which create a haptic feeling and sense of nature for the play-zone. In order to create a safe environment for the children, all sharp and pointy details are covered by smooth and soft elements.
The designers of ‘Yintai Yusheng’ in association with ‘Line Friends Images’ emphasize on the concept of “enjoy the world under your feet” to provide a sense of adventure to the visitors. Through a floating net, kids are elevated to a second level and they are offered a larger, transparent space to enjoy the play-zone.
Linefriends is a multi-segment company that started as sticker characters in the Line mobile messenger. This is why there are some of them in XXL size, for example Brown bear, Cony bunny, Jessica cat, Leonard frog and Pangyo panda plus many other human and animal caricatures.
This incredible space has been created by the developers and operators of the mall, Beijing Yusheng Yintai Business Management Co. Ltd, and Line Friends Images of Korea.
And as usual, whenever we can find the plans of the building, we post them. We are architects, we cannot help it!
InKids with Linefriends Playground is located inside the in01 Shopping mall, in Yintai Center, Beijing. A must visit place if you travel over there this summer!