MAMA SMILE {a vibrant indoor playground}

Mama Smile is a miniature colorful town designed by Emmanuelle Moureaux. It runs as an indoor playground facility for families located inside a shopping mall in Mito (Japan).

What do we like of this project? The use of color (pastel yellow, pink , blue, green and white), the entrance shaped like a house and the idea that it is like a miniature town and a comfortable home at the same time.


It has been designed with “iro-iku” in mind ( a Japanese word, which describes a method of using the effect of color to bring up “concentration”, “imagination” and “communication” of a child).

It also has a special area for younger adolescents and a cafe with floor cushions for adults to keep a careful watch.