As a child, Jane Goodall was gifted with a chimpanzee cuddly toy. It was named Jubilee. Her love for it was the beginning of her love for animals. She grew up and her curiosity led her to Gombe, Africa, where she spent her life watching and learning about chimpanzees.

BOBO CHOSES Spring Summer 2018 collection Neverending Summer is inspired by Goodall’s life and the never-ending curiosity of children who love to ask questions. And these days they have just launched WIMAMP 18 collection.

Do you want to know how both campaigns are related?



Love and care for the animal kingdom is the main topic for this WIMAMP 18 collection. BOBO CHOSES asked children around the world what did they have in common with an animal; what would they say to a poacher to stop him hurting animals; what does a happy animal looks like, and to design a house where people and animals could live together.

Children from Poland, Denmark, UK, Spain, Korea and Japan have participated with their drawings.

«Animals cannot spell the alphabet but they can feel joy or sadness and everything between.

We, the kids of the world, would like them to feel very good, for whatever happens to our fellow animals also happens to us Our brother dog, our sister chimpanzee, our cousin the giraffe. All connected and belonging to Earth.

Awake to the animals.

We are W.I.M.A.M.P., we are an elephant.»

Bobo Choses wants to make the world a nicer place to live in and they try to be responsible for the impact of their activities on their community and the environment.


By purchasing W.I.M.A.M.P. ’18 garments you are helping to fund Jane Goodall foundation’s Roots&shoots programme for preserving endangered chimpanzees in Senegal, raising awareness among children about the importance of the ecosystem in which they live and to creating activities to protect it, fostering proactivity, empathy and cooperation. You can buy the complete collection here .  Or if you prefer, you can buy WIMAMP 17 collection. 

Encourage your kids to learn more about Jane Goodall and the non profit organization on


The W.I.M.A.M.P. community has an official patch and every new edition of W.I.M.A.M.P. have its own. So you can collect them! We love the 2018 one!

And remember, WIMAMP by BOBO CHOSES is an interesting community joined by kids from around the world. The community has been conceived to promote the active involvement of children and adolescents in the understanding of the world they live in, by participating in playful activities which confront them with their environment.

Not yet a W.I.M.A.M.P. member? Click here to join the team!