MAISONETTE new e-tailer for children for the American market

Based in New York, the fashionista mecca of the other side of the Atlantic, it was just launched MAISONETTE, the premier online baby and children’s fashion and lifestyle destination for the American market.

Recent studies indicate that purchasing trends are moving to online trading. Most new parents are millennials, people who are already shopping in a completely different way than their parents did. That’s the reason why  it is so important to know which are the best kids’ online e-tailers all over the world.

We have taken a peek at MAISONETTE ‘S brands and we really like their  items selection. We can proudly say that most of our favorite European and Spanish children’s fashion and deco brands are among them!

We predict that MAISONETTE will be the NET-A-PORTER for kids in the American market. One of the best e-tailers for baby and children.


Co-founded by Vogue Magazine entrepreneurs: Sylvana Ward and Luisa Mendoza, this new e-tailer brings together a curated selection of the most stylish kids’ brands and boutiques from around the world.

At MAISONETTE you can find luxury brands and independent boutiques—all in one magical place. Because finding tiny, tasteful clothing, accessories, and home decor shouldn’t be a game of hide-and-seek (leave that to your little human). Maisonette adds style to your child’s life and simplicity to yours. Now that’s truly awe-inspiring.


Do you like mum-and-me style? Keep an eye out for MAISONETTE’s collaboration line with Oeuf and limited-edition Vans sneakers in matching prints for both moms and kids.


At MAISONETTE you can buy clothing,  toys, furniture,  accessories and decor trends from the best brands over the world, a great curated selection: TOCOTO VINTAGE, BOBO CHOSES, THE ANIMAL OBSERVATORY, PEPE SHOES, TIA CIBANI KIDS, GARBO & FRIENDS, HELLO SIMONE, BELLEROSE, BONTON, CARAMEL, LOUIS MISHA, BONPOINT, WOVENPLAY, WOLF AND RITASTELLA MCARTNEY, OEUF and many more stylish brands for kids world.


Both founders are veteran in the fashion industry. Sylvana Ward Durret is a veteran of Vogue magazine. She began her career as Executive Assistant to Editor in Chief Anna Wintour. Luisa Mendoza Roccia is Co-Founder and Executive Director of The Runway Collections, the most successful merchandising effort in presidential campaign history. Prior to this role, Luisa was at Vogue magazine from 2003 – 2008, where she began as Executive Assistant to Anna Wintour and went on to become Accessories Editor.

We were inspired to launch MAISONETTE because of the frustration we felt when we tried to shop online for stylish, well-made products for our kids” Sylvana Durret. 

You can find lots of inspiration at MAISONETTE, as it`s not just an online marketplace. They also offer editorial content that provides an insider’s guide to trends, new brands and tips for taste-makers.


At this time, MAISONETTE does not ship to customers outside the USA. They are looking forward to servicing their international customers soon.

Follow them at TwitterFacebook and Instagram @MaisonetteWorld