MUMMYMOON is another great discovery at PLAYTIME PARIS AW16 trade show. Lithuanian designer Ieva Juodelyte, presenting Mumymoon as the first demi couture brand for kids in Lithuania.

She  defines demi-couture  as something between ready to wear and haute couture, something unique that is made with great craftmanship instead of dispensable fashion.

MUMMYMOON is a brand for children from 2 till 7,  full of little details, encoding outstanding quality and timeless style with a touch of minimalism. It is difficult to connect luxury with minimalism. MUMMYMOON have suceeded.
MUMMYMOON AW16 collection is dedicated to a modern, intelligent mother, who is not only a metropolitan consumer. She is the one, with volcano inside. And that volcano can accommodate from creativity to a city witch power. She hugs the trees and counts the clouds. She keeps so much deeply inside herself that a simple eye cannot catch it . As well as this collection. “You” – it is about you. It’s about your adventures, desire and games. Like all Mummymoon collections,  this one is designed for special children. Who are not afraid of challenges and open to the world.”Ieva Juodelyte

Last PLAYTIME  and THE KID SHOWS Paris edition, have brought with it a breath of fresh air. Two weeks ago  we show you our favourite brands selection, and we promised you to post about every single brand. Last week we post about LES COYOTES DE PARIS AW16. 

Stay tuned! Next week we will introduce you another astonishing kids fashion brand.

Want to keep an eye on the MUMMYMOON SS16 collection? Press here!