The other day my phone decided that it was enough! Enough of pictures, screenshots and videos from someone that uses her phone as a small mobile office.

Going through all my stuff, I found amazing things that I’ve never shared here, like these funny campaigns Petit Bateau made together with the french agency BETC Paris.

This Spring Campaign celebrates kids’ creativity by featuring them dressing amazing costumes made of cardboard. Have we already told you that we love cardboard and his thousand of lives?

Petitbateau_pirate_ seen in CuteandKids blog

petitbateau_crab_ seen in CuteandKids blog

Colorful crabs, funny pirates, little robots, monkeys, rockets. All characters coming from a little one’s drawing or even from their wildest dreams.
petitbateau_rocket_seen in CuteandKids blog

Petitbateau_robot_ seen in CuteandKids blog

The second campaign is from the end of last year and it shows ‘how clothes are made’ at Petit Bateau or at least how their best customers, the children, would prefer it to be.

A Willy-Wonka type of factory that will make your kids smile.

“The ways brands tend to represent kids are often very uniform: either they’re portrayed as fashion victims or as too ‘perfect’ and well behaved,” says BETC president and executive creative director Rémi Babinet. “Petit Bateau knows that the kids that parents dream of are in reality far from perfect: it’s kids who let their imagination run free, who break the rules and shape themselves beyond norms.”

Petit Bateu, certainly for serious Kids.